SEAT survey reveals the school run can be a bumpy journey for passengers

  • 88% of parents regularly return home after leaving for school due to a child forgetting an essential item
  • More than half of school goers struggle to make it on time
  • 70% show signs of frustration during the commute
  • 61% of families regularly argue during the early morning journey
  • Radio remains at the heart of the driving experience


The school run is firmly back on the roads as thousands of students across Ireland return to the classroom after the Christmas break. The results of SEAT’s back to school driving survey reveal that parents experience a host of trials and tribulations during the early morning commute.


It looks as though punctuality can be problematic for those in charge of the school run. Despite 80% of respondents stating that the journey takes between just 10-20 minutes, over half of drivers surveyed regularly find themselves running late. When asked about the reasoning for this delay, having to return home because a child has forgotten an important item was cited by 88.5% of parents as being a reoccurring issue.


Results also show that a high percentage of parents are not at their chirpiest in the morning time. Parents were questioned on their mood during the school run to which 70% agreed to showing signs of frustration. Traffic (36.1%), stress of being late (23%), and children misbehaving (16.4%,) were given as the main causes for this.


It’s not surprising then that tensions can be high during this period with  61% of respondents stating that arguments often break out at this early hour among passengers. On the flipside, when families aren’t in dispute, the car acts as a place of relaxation for children with 84% of adults highlighting that the journey is used as a time to unwind before the busy day commences.


The survey also saw drivers reveal what their go-to source of entertainment is for the commute. Results showed that Newstalk ranked number one with 24% of participants tuning into the radio station each day for their early morning news fix. Today FM came in second with 17.5% followed by Spin 1038 with 15%.


The survey carried out by SEAT comes at a busy time for the brand which has recently announced the extension of its phenomenal offers across the 161 range until January 31st.  This means that motorists who order a 161 Leon or Ibiza from any of SEAT’s 22 strong dealer network can avail of 0% PCP finance on selected models from Volkswagen Bank until January 31st. As well as this, there is also a number of further money saving offers in store including 3 year servicing for only €299 across the range.


What’s more, the new Leon 1.2 TSi SE Select petrol has recently been introduced offering 17” alloy wheels, rear parking camera, front and rear LED lights now as standard for just €23,530 with annual road tax only €200.


Another petrol engine addition to the Leon family is the new 1.4 TSi FR producing 125hp now priced from only €25,420 making it far more affordable for customers to buy the desirable FR line. Annual road tax is a very reasonable €270 per annum.

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