Daybreak Clerihan Wins Best Off-Licence Award At Daybreak Store Of The Year Awards
Daybreak Clerihan was awarded the ‘Best Off-Licence Award’ at the annual Daybreak Store of the Year Awards, which took place Wednesday 14th February. Hosted in the Lyrath Estate Hotel Kilkenny, the awards recognise retail excellence across Daybreak stores nationwide.
Daybreak is Ireland’s fastest growing convenience group with 220 stores nationwide. All stores are independently owned by local retailers ensuring that each store can respond to the everyday needs of their local community. Daybreak Clerihan, located in Knockeevan, Tipperary, is owned by Dean Hand and employs 13 people.
Fifteen retailers were shortlisted for the overall Daybreak Store of the Year Award, which focuses on four key areas – products & services, environment, communications, and people. During the competition stores were assessed against rigorous criteria, including a series of mystery shopper audits on store standards.
As well as the coveted overall Store of the Year accolade, other awards on the night focused on key in-store categories and store layouts. The winners were:
- Overall Store of the Year and Charity Merit Award: Daybreak Dungarvan
- Best Availability Award: Daybreak Eyre Square
- Best Wine Award: Daybreak Raven Terrace, Galway City
- Mystery Shopper Award: Daybreak Tractamotors
- Best Food to Go & Hot Beverage Award: Daybreak Clonliffe Road
- Best Impulse Award: Daybreak Bailieborough
- Convenience Store of the Year: Daybreak Raven Terrace, Galway City
- Forecourt of the Year: Daybreak Drumgould
Speaking at the Daybreak Store of the Year awards ceremony, Thomas Morrison, Daybreak Head of Retail Sales, said:
“I would like to congratulate Dean Hand and his hardworking team at Daybreak Clerihan on winning the ‘Best-Off Licence Award’ at the Daybreak Store of the Year Awards. We are passionate about the Store of the Year awards, as they celebrate excellence in convenience retailing and highlight the great consumer experience provided across the Daybreak network. The level of competition this year was remarkable and this award win is testament to the team’s huge effort and commitment to providing local people with high quality service and goods.”