The world of marketing has changed dramatically since advertisements first started to appear in newspapers in the 18th century. Today, marketers have a much larger range of tools at their disposal. Content Marketing is one such tool. Similar to a lever, once used correctly, it can have a massive impact on the success of any…
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Tipperary leading the way with Community Owned Electricity
Do you know where your electricity comes from? Who is producing the electricity that powers your lights, TV, fridge etc.? This is something that most of us don’t even think about. However it’s something that Tipperary based Community Power want to change. You can now choose to buy your power from local community owned electricity…
Read moreRofocus helps improve your focus and productivity
As I write this I am listening to the melodic sounds of gentle waves and birds softly chirping on a beach in Cuba. There is no one else around on this Cuban island to interrupt my thoughts or disturb my peacefulness. Just me and the blissful sound of waves gentle lapping on the shore. Alas,…
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My Green Trip to Italy
I was delighted recently to be informed that I was successful in winning a place on a Green Trip to Italy as part of the Grundtvig Lifelong Learning Project with the Irish partners Tipperary Energy Agency (TEA). Earlier in 2014 we had hosted a group of over 30 visitors on a similar trip from Europe…
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Co-ops – The saving of a community. Report from LiT Thurles
Friday night, 21st Feb., I popped along to an event organised by the Tipperary Environmental Network in LiT Thurles. The event ‘Co-ops – The saving of a community’ involved presentations by three speakers followed by a discussion and Q and A session. The speakers were Bill Kelly of Meitheal Mid West and the Limerick Community Grocery…
Read moreCrazy things happen when your Internet is down
There’s nothing like a splash of cold water in the face to wake you up from a slumber. Similarly there’s nothing quite like having your creature comforts removed from you unexpectedly to make you re-evaluate things. As I type this I am one of the lucky ones in my town to have electricity and running water….
Read moreThe Christmas Present that started me on the entrepreneurial road
I only remember one occasion when I actually stated what I would like for Christmas. Every other year I simply said ‘I’d like a surprise’. I was generally quite happy with whatever I had at the time. Having only one TV channel and no toyshop catalogues meant that I wasn’t too aware of what else…
Read moreOver 100,000 YouTube views in less than a week, some insights
The idea was simple, the timing was perfect. A woman in England dumped a real cat in a wheelie bin, was caught on cctv and the footage ended up on YouTube and then national TV. The Kilkenny hurling team, known as ‘The Cats’ were hoping to make history by beating Tipperary to win 5 All…
Read moreTwo years on Twitter
I’m coming up to my 2 year anniversary using Twitter. No, I haven’t been counting the days, there are easier ways to find out. Anyhow I thought I’d share my thoughts on the whole Twitter thing. The first I’d heard of it was via an American, would you believe. I read in a Marketing Sherpa…
Read moreThe Idiot’s Guide to Internet Success!
Q: How long will it take me to get insanely rich? A: Depends on you. Probably two weeks. Some people take as long as a month. Q: Does it take hard work or long hours to get insanely rich? A: No. This is the Internet. Q: Can just anybody get insanely rich? A: Yes. This…
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