Top US travel writers and editors visit Durrow

A group of top US travel writers and editors has been enjoying a fact-finding visit in Co Laois, as guests of Tourism Ireland and Fáilte Ireland.

The travel writers and editors had been attending the prestigious Travel Classics International writers’ conference at Ashford Castle. The conference is regarded by many as the world’s foremost networking event for travel writers and editors – bringing together celebrated editors from a wide range of high-profile publications – including titles like Condé Nast TravelerNational Geographic TravelerTravel + Leisure and AFAR magazines– which collectively reach hundreds of thousands of readers across North America, as well as globally.

After attending the conference, the writers and editors had the chance to take part in various familiarisation visits – so they can experience at first-hand some of the many great things to see and do on a holiday in Ireland and then share their experiences with their readers and followers. One of the highlights of their time here was a tour of the gardens and house, followed by dinner and an overnight stay at Castle Durrow.

Top US travel writers and editors visit Durrow
American travel writers and editors with Ruth Moran, Tourism Ireland (second right), at Castle Durrow.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted these influential writers and editors were able to stay on after the Travel Classics International conference to visit Castle Durrow and Co Laois – helping us to spread the good news about this part of Ireland through the media in the US. With some of the most influential and prominent American travel and lifestyle editors and writers participating in this trip, it will bring huge exposure about what Laois and Ireland have to offer American holidaymakers, through the media in this important tourism market. It is a fantastic opportunity to show these travel writers and editors at first-hand what makes Ireland such a unique destination.”

The United States remains an extremely important market for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy.

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