National Dairy Council & Kerrygold to Co-Sponsor Quality Milk Awards
Source: Irish Press Releases
The National Dairy Council & The Irish Dairy Board, through its Kerrygold brand, have entered into a co-sponsorship agreement to run the national competition which sets out to identify and reward our top dairy farmers.
The NDC & Kerrygold Quality Milk Awards will continue the ethos of the already well-established competition described as ‘The Sam Maguire of Farming’.
“Consumers here are in the fortunate position of being able to enjoy the benefits of top quality dairy farming produced off our grassland pastures. The high standards applied on Irish farms are the cornerstone on which we have developed the international Kerrygold brand and we are delighted to be co-sponsor,” said Vincent Buckley, Chairman of The Irish Dairy Board. “The technical standards for dairy farming have become very rigorous in order to meet consumer and customer requirements both at home and abroad and as we export over 80% of our dairy produce is it vital that the high standards we have in our industry are recognised and built upon for the future.”
Jackie Cahill, Chairman of The National Dairy Council said that the NDC & Kerrygold Quality Milk Awards keeps quality on the agenda for the dairy sector but also identifies individual farmers who are role models, whose insights and practices are valuable learnings for others in dairying.
“The Department of Agriculture, Food & the Marine (Food Harvest 2020) is forecasting a growth of 50% in dairy output between 2015-2020, so it is important to continue to recognise the good work of Irish dairy farmers and the standards they set,” said Mr. Cahill. “The new co-sponsorship agreement continues to support this national award programme for a further three years, but also to expand its work in order to build awareness amongst consumers about the excellence of dairy farming on their own doorstep and subsequently the high standards of dairy produce that can be enjoyed.”
More details on: http://www.irishpressreleases.ie/2012/02/21/national-dairy-council-kerrygold-to-co-sponsor-quality-milk-awards/