Industry leaders Launch Ireland’s Inaugural Whiskey Week – Whiskey Celebration runs from 21st – 26th May
Ireland’s inaugural Whiskey Week, a celebration of one of Ireland’s most celebrated and successful products, was launched today by representatives of three of the country’s leading distilleries – Irish Distillers, Grants and Cooley Distillery.
Running from the 21st – 26th May and launched in conjunction with Whiskey Live Dublin, Whiskey Week will feature bespoke events celebrating uisce beatha at the country’s leading distilleries as well as whiskey pubs and hotels around the country. Activity will include whiskey showcase events, tastings, food pairings, promotions and much more.
The week commences with a unique tasting session of the Jameson range in the Old Jameson Distillery led by master distiller Liam Donegan. Patrons will be given the opportunity to sample the original Jameson range through to the Rarest Vintage Reserve.
Other events throughout the week include specially commissioned tours of the Kilbeggan Distillery, the world’s oldest licensed whiskey distillery, which will run daily throughout the week to provide an insight into the people and processes behind the 250 year old brand.
Gavin O’Doherty Marketing Director for Irish Distillers commented, “Whiskey Live 2012 promises to be very exciting for Irish Distillers Pernod Ricard as we will unveil the latest release in the Single Pot Still Whiskeys of Midleton range and to officially launch Jameson Select Reserve into the Irish market. What better place to make such prestigious launches than with the whiskey enthusiasts of Ireland under one roof! It’s going to be a great show.”
John Quinn Global Brand Ambassador, Tullamore Dew stated, “Whiskey Week is a big event for all of us connected to the world of Irish Whiskey. This is a very good time for the Irish Whiskey category with a growth rate faster than any other spirit category and far faster than any other whiskey category. For Tullamore D.E.W. the buoyant sales figures, the launch of our new bottle, the opening of our renovated visitor’s centre later this year and of course the recent announcement of our intention to build the Tullamore D.E.W. distillery in Tullamore are some examples of how exciting this business is – not just for us but for Ireland. Whiskey Week and the Whisky Live Dublin event are appropriate events to showcase this great industry and its wonderful brands.”
John Cashman, Global Brand Ambassador for Cooley Distillery at Beam, commented, “Irish whiskey has a proud but troubled history. Once the world’s leading brown spirit Irish whiskey is only now starting to reclaim its place among the great whiskeys of the world. Whiskey Week is a great initiative and a celebration of a uniquely Irish product – made from Irish water, Irish grain and Irish air. Irish whiskey is a product we should be proud of and is long overdue this type of recognition”
Events included in Whisky Week are strictly over 18’s. Further information about the events including Tickets is available from www.whiskylive.com.
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Whiskey Week Details
Monday 21st
The Old Jameson Distillery
Tasting of the Jameson range from Original through to Rarest Vintage Reserve led by distiller Liam Donegan. There will be time for a general whiskey conversation after the tasting.
Location:The Old Jameson Distillery, Bow Street, Smithfield, Dublin 7.
For further details contact: Jenna jenna@whiskylive.com
Special Tour of Kilbeggan Distillery, Kilbeggan Co. Westmeath
For further details contact: Rachel.quinn@beamglobal.com
Tuesday 22nd
Single Malt Tuesday
Join Patsy Doyle and his team for some chat, sampling and general good craic.
Location: Patsy Doyle, Bowes Bar, Fleet Street, Temple Bar, Dublin 2
For further details contact: Michael Foggarty michael@lmulligangrocer.com
Special Tour of Kilbeggan Distillery, Kilbeggan Co. Westmeath
For further details contact: Rachel.quinn@beamglobal.com
Wednesday 23rd
Pot Stills and Cigars
An outdoor event with Paul Quinn, Irelands cigar and whiskey aficionado, guides you through a tutor whisky and cigar matching.
Location: L Mulligan Grocer, 18 Stoneybatter, Dublin 7
For further details contact: Michael Foggarty michael@lmulligangrocer.com
Special Tour of Kilbeggan Distillery, Kilbeggan Co. Westmeath
For further details contact: Rachel.quinn@beamglobal.com
Thursday 24th
Scotland v Ireland Food and Whisky Tasting
Rob Allanson and Michael Foggarty go head to head again this year but have the added twist of matching different foods also. Do you know your Irish from your Scottish black pudding?
Location: WJ Kavanaghs, Lower Dorset Street, Dublin 1
For further details contact: Michael Foggarty michael@lmulligangrocer.com
Special Tour of Kilbeggan Distillery, Kilbeggan Co. Westmeath
For further details contact: Rachel.quinn@beamglobal.com
Friday 25th
William Grant & Sons – Tullamore Dew Sampling
Location: Brooks Hotel
For further details contact:
Whiskey Dinners at WJ Kavanaghs
Two whiskey dinners, one venue. Join the global brand ambassadors for great food and great whiskey. Places limited to 20 people per dinner.
Location: WJ Kavanaghs, Lower Dorset Street, Dublin 1
For further details contact: Michael Foggarty michael@lmulligangrocer.com
Special Tour of Kilbeggan Distillery, Kilbeggan Co. Westmeath
For further details contact: Rachel.quinn@beamglobal.com
Saturday 26th – Whisky Live Dublin 2012
Ireland’s premier whiskey tasting show, Whisky Live Dublin, will make a return to The Round Room at The Mansion House in the heart of Dublin’s city centre on Saturday 26th May 2012.We have expert advice on hand and the opportunity to learn about the whisky basics as well as delve deeper into the hearts and minds of those who create the products every day; with great entertainment, appetising food and an amazing range of tastings, Whisky Live will be the whiskey event of 2012.
Location:The Mansion House, Dawson Street, Dublin 2.
For further details email Jenna jenna@whiskylive.com