Targeting Luxury Travellers for Laois and Ireland

Eight Irish tourism enterprises, including Ballyfin Demesne, joined Tourism Ireland in Cannes, France, for this year’s International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – which was attended this year by more than 1,450 influential travel agents and decision-makers working in the luxury travel sector, as well as leading luxury travel editors and journalists, from 73 countries across the globe.


ILTM takes place each year at the Palais des Festivals in Cannes. The busy four-day event involves a programme of bespoke one-to-one

Liz Godfrey, Adare Manor Hotel & Golf Resort; Evan Butler, Mount Falcon Estate, Ballina; Joyce McElroy, Tourism Ireland; Emer Mortell, Aghadoe Heights Hotel, Killarney; and Aileesh Carew, Ballyfin Demesne, at International Luxury Travel Market in Cannes.

appointments and networking sessions – providing a wonderful opportunity for Ballyfin and the other Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for high net-worth international clients.


Siobhán McManamy, Tourism Ireland’s head of co-operative marketing, said: “Our participation at this year’s ILTM in Cannes was an excellent platform for Tourism Ireland and our partners to showcase the superb luxury tourism product on offer right around Ireland – from our boutique hotels, castles and luxury resorts like Ballyfin, to our rich culture and heritage, and not forgetting our world-class golf. The format of one-to-one appointments provided an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2014 when recommending destinations to their clients.”

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