Marketing Drives Your Business And Is Not About Generating Sales

Limerick Chamber hosted a Marketing Seminar as part of their Business Excellence Series of Seminars on Wednesday 21st June in the Absolute Hotel, Sir Harry’s Mall, Limerick.  It was Sponsored by Limerick Chamber Skillnet.  This event provided an overview on the benefits of effective marketing and how it can have an impact on your business; through increased sales, increased awareness and expanding your brand. The key speakers at this event were Professor John Fahy, University of Limerick and Kevin Meaney, Agent Digital.


Anne Morris, Limerick Chamber Skillnets Manger said ‘We are delighted to have facilitated this event and to offer the opportunity to support regional business’s as they grow their network and increase their practical marketing skills. We support business development on an ongoing basis through significant business support for training & personal development.”


Professor John Fahy is an award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick.Professor Fahy provided an outline of companies who have successfully implemented their marketing strategies and in doing so have reaped many benefits. He said that “Marketing drives your business and marketing is not about generating sales, which is the more traditional view of marketing.  It is essential that companies set aside a substantial marketing budget.”


Kevin Meaney, is the Managing Director of the award winning digital marketing agency Agent Digital.  Kevin Meaney founded the digital agency in 2007. Kevin provided an outline of the digital channels you should to promote your business and how to make the most of each in order to have a positive impact on your business.  He stated that “61% of marketers say that improving their SEO and growing their organic presence is their top in bound marketing priority.  Google gets over 100 billion searches per month. 72% of Customers who did a local search visited a store within 5 miles. 81% of shoppers conduct online research before making a big purchase.


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