Decision on TV Advertising of Cheese a Victory for Common Sense – IFA
IFA National Dairy Committee Chairman Kevin Kiersey has strongly welcomed the decision to exempt cheese from the new rules for TV advertising, saying it represented a victory for common sense. He said, “Cheese provides a concentrated source of calcium and many other valuable nutrients. The value of dairy and cheese in children’s diets is […]
IFA Welcome Today’s BAI Announcement to Exempt Cheese From The New Rules Governing Advertising to Children
Following representations from the Irish Farmer’s Association and other bodies, the Broadcasting Authority of Ireland has today announced that the new rules that will govern the HFSS food and drink advertisement to children will not apply to cheese. IFA National Dairy Committee Chairman has strongly welcomed today’s announcement. “Cheese provides a concentrated source of […]