Vintners’ Federation of Ireland Welcomes Bord Bia Recognition of Pub Food

• Over 25% of food consumed outside the home is consumed in the pub
• ·         Report underlines the volume and quality of food on offer at Irish Pubs
• ·         Importance of the Irish pub to tourism, the economy and the consumer highlighted as a result

The Vintners’ Federation of Ireland (VFI) has welcomed a new study by Bord Bia which recognises the contribution of the Irish Pub to the country’s food offering. Statistics from the study show that 25.3% of food consumed outside the home is consumed in Irish pubs.

The study outlines not only the volume of food on offer at Irish pubs up and down the country but also critically the quality on offer. This copper-fastens last week’s latest Michelin awards guide where 34 Irish pubs received accolades.

Meanwhile, the report also points to the importance of the Irish pub to Irish tourism. In a recent survey of over 1,500 visitors to Ireland, 21% cited the quality and variety of food available as one of the reasons their holiday exceeded their expectations. Studies also reveal that a significant proportion of overseas visitors use Irish pubs for meals. Figures for example show that 36% of people when visiting Dingle, Co. Kerry used pubs for sustenance.

Noreen O’Sullivan, President of the VFI commented; “This study serves to highlight the exceptional standard of food on offer in the pub. More and more publicans are focusing on changed offerings with a real emphasis being put on quality food. Further, the decision of the Government to implement and maintain the 9% hospitality VAT rate is bearing fruit for both business owners and consumers.”

“Overall, pubs the length and breadth of the country are adapting to meet customer demands. They are finding their own individual niches and filling these niches well to the benefit of their customers.”