January car sales building strongly on last year’s recovery

The Society of the Irish Motor Industry (SIMI ) official statistics show that new car registrations in January are 31%(29,948)up on January 2014 which should see sales comfortably exceed 100,000 at the end of the year, for the first time since 2008. Current Industry projections indicate that new car sales should be close to 115,000 with Light Commercials, currently up by 70% (4,839) in January set to exceed 20,000, again for the first time since 2008. While HGV (Heavy Goods Vehicle) registrations are down 37%.

The figures were issued at today’s SIMI Press Conference launching the final SIMI Quarterly Motor Industry Review in association with DoneDeal, revealing the full year results for 2014 and the outlook for 2015.

Left to Right: Cathal Cremen, Commercial Manager Done Deal, James Brooks SIMI President, Jim Power Economist, Alan Nolan Director General SIMI

Left to Right: Cathal Cremen, Commercial Manager Done Deal, James Brooks SIMI President, Jim Power Economist, Alan Nolan Director General SIMI

Economist Jim Power, author of the Review is even more optimistic about 2015, forecasting the new car market at 120,000! He commented “After a number of very difficult years for the motor trade, the strong growth in car sales reflects improving consumer confidence and spending across the country. While we have not reached the highs of 2008, consumers are showing more confidence in the market and the indications are that we will continue to inch upwards this year provided economic and political conditions remain stable.

SIMI President James Brooks said: “2014 was a positive year for the Motor Industry, and we are confident that this growth will continue into 2015, and this is borne out by the increase in vehicle sales in January 2015 Our Industry is a key contributor to Government with the increase in new and used sales in 2014 collecting €965 million for the exchequer, which in turn has helped to create an additional 3,800 jobs in the Motor Industry, up 10.1%* since 2013. We hope that the improved business environment and the continued support of the Government will let the Motor Industry rebuild itself and will aid its recovery further in 2015”.

Figures from DoneDeal, Ireland’s most popular motoring site, also highlight the sustained upturn in the motor industry in 2014 with over 320,000 cars were advertised and sold on DoneDeal.

Cathal Cremen, Commercial Manager of DoneDeal’s Motor Section, said; “2014 was a bumper year for DoneDeal. As Ireland’s largest classified website we added over 486,000 new customer accounts. This increase in the number of accounts was mirrored by an increase of €649 million, bringing the total value of goods advertised in the motor section alone to €3.9 billion. These incredible figures truly cement DoneDeal’s position as the number one online source for motoring”.

The review also highlighted the average age of cars on Irish roads, with over a third (35.5%) of the cars being over 10 years old, 40.5% of cars are between 5 and 10 years old while only 24% of cars on Irish roads are 5 years or younger.

The strongest growth in new car sales for January 2015 was seen in Co Louth with a 43% increase on last year. New cars sales are up in all counties, with the largest share of new car sales in Dublin.

To view the full 2014 SIMI Motor Industry Review in association with DoneDeal log on to www.simi.ie/quarterlyreview 

Facts and Figures

• 96,344 new car sales in 2014, up 29.6% on 2013
• €965 million Exchequer contribution in 2014 from car sales
• Employment up 10.1% with 3,800 new jobs created
• Petrol prices down 7.5%, Diesel prices down 9.6%, Insurance Costs up 11.6%
• January 2015 sales at 29,948 cars, up 31% on January 2014
• 2015 forecast of 120,000 sales, 2,600 new jobs created
• “VW Golf” most searched used car, “2008” most searched used car year (DoneDeal)

New Car Sales
• New car sales in January up 31% on last year
• 29,948 cars were sold in January v 22,893 in 2013
• LCV sales in January up 71% (4,839) on last year
• HGV sales in January down 37% (175) on last year
• Top 3 selling car brands were Toyota, Volkswagen, Ford, Hyundai, Nissan
• Top 3 selling models were the Volkswagen Golf, Ford Focus, Toyota Corolla, Ford Fiesta, Hyundai IX35
• Top selling van was the Ford Transit Van

*CSO Employment Figure up to the Third Quarter of 2014

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