MACE team with Johnny Sexton for new community initiative

MACE, Ireland’s longest serving convenience brand in Ireland, has teamed up with Ireland and Lions superstar out-half Johnny Sexton to offer a once-in-a-lifetime opportunity of a coaching masterclass to one lucky school or club around Ireland.


Part of BWG Foods, owners and operators of the MACE symbol brand in Ireland, the retail chain recently signed Sexton up as their Brand Ambassador for the next two years, through the Rugby World Cup in Japan in 2019, and to launch the partnership we are teaming up for a spectacular community initiative.

MACE team with Johnny Sexton for new community initiative

MACE Ambassador Jonathan Sexton was joined by Matthew McKenna (9 years), Ben McDonnell (9 years) and Tara Coffey (10 years) to launch MACE’s community initiative giving children the opportunity to win an exclusive training session with the Irish and Lions’ superstar for their club or school. More details can be found in your local MACE store or on

MACE stores are at the heart of the communities they serve and we want to encourage local children and their families to engage in a positive initiative for their local area. We are looking for local children to be proactive in their community and show that they are helping improve their community in a unique and innovative way.


Give your local club or school a reason to Smile


Daniel O’Connell, MACE Sales Director said, “We are very excited to have Johnny signed up to be the face of MACE for the next two years. It is a major coup for the MACE Brand and we are thrilled that our first initiative with him is a community one whereby we are encouraging local children to engage in some acts of kindness in their communities to be in with a chance to win a training master camp for their school or club with Johnny.


“MACE retailers are very proud of how they contribute positively to the communities they serve and this initiative is a great vehicle for them to continue on that vain.”


Entry is simple – in no more than 750 words tell us about your community initiative and why it is the best one in the country. Entries can be accompanied by images and/or a short video to explain it. Entries will be accepted in a number of ways – via; by post to MACE Ireland Facebook page or by email to


The winning entry will win a training session for their local club or school with Johnny Sexton. This promotion is open to all primary schools and rugby clubs in the Republic of Ireland and entries can be made by an individual, or a group, who nominate either their primary school or local rugby club as the beneficiary of the prize*.


Operated by independent retailers, MACE stores have been serving their local communities for more than 50 years, and with over 160 stores located around the country, the addition of Ireland’s most recognisable sportstar will help create further awareness and strengthen the brand as well as supporting local communities.


*In order to win the prize your club/school must have suitable facilities to host the training master class with Johnny Sexton.

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